Ken recently wrote an article for YFS Magazine discussing the core strategies of marketing and how to effectively create, monitor and adapt your marketing plan for a constantly changing environment. To read the full article, visit YFSEntrepreneur.com.
Category Archives: Press
Dec. 5th: WebiMax Announces Launch of New Website
MOUNT LAUREL, N.J., Dec. 5, 2012 (GLOBE NEWSWIRE) — via PRWEB – Kenneth C. Wisnefski, founder and CEO of WebiMax, a leading online marketing firm, is pleased to announce the unveiling of a new website redesign for the company. The new WebiMax.com was launched Monday and includes several integrated features including the company’s proprietary website […]
Nov. 29th: Kenneth Wisnefski Featured by AP
On December 2nd, 2012, WebiMax Founder & CEO Kenneth Wisnefski was featured in AP.org’s “The Big Story” discussing the hot topic of healthcare and how small businesses are handling healthcare reform in the U.S. In the article, Wisnefski stated, “Not offering health care is not necessarily the best way of attracting talent.” For more, visit […]
Nov. 27th: Ken Wisnefski on HuffPost Live with The Winklevoss’ & Hukkster Founders
Kenneth Wisnefski recently appeared on HuffPost Live with Tyler & Cameron Winklevoss and Hukkster Founders Erica Bell & Katie Finnegan, discussing the new startup funded by Winklevoss Capital. To view the appearance in its entirety, click here.
Nov. 21st: Four Mobile Apps to Navigate the Madness of Black Friday
Kenneth Wisnefski was featured by The Washington Times recently, in an article in which he discussed the popularity of mobile shopping apps and their prevalence and usefulness to shoppers on Black Friday. For the full story, click here.
Nov. 20th: Ken Wisnefski Featured on CSMonitor.com
Check out Ken’s latest contribution to The Christian Science Monitor
Nov. 20th: Kenneth Wisnefski Featured in Entrepreneur
Ken was featured in November’s issue of Entrepreneur Magazine and on Entrepreneur.com. The article entitled “How to Build Your Business to Attract Buyers” features insights from Ken on building and growing a business. To read the full article online, visit Entrepreneur.com.
Nov. 20th: WebiMax CEO Kenneth Wisnefski Announces Unprecedented Search Engine and Social Media Use Leading into Black Friday
In a press release issued by Ken this morning, he announced the unprecedented utilization of both social media and search engines leading into the 2012 Holiday shopping season. Ken states, “Web search and social media have made it possible and feasible for Internet users to find the lowest prices and hard-to-find items anywhere in the […]
Nov. 19th: Kenneth Wisnefski on ABC 7 in San Francisco
Yesterday, Ken appeared on San Francisco’s ABC 7 to discuss “showrooming” and its impact on the 2012 Holiday shopping season. Ken joined the conversation via Skype and offered his insights on mobile shopping apps as well as what digital platforms consumers will utilize most leading into Black Friday and Cyber Monday. View the video and […]
Nov. 19th: Kenneth Wisnefski on FOXBusiness.com
On Nov. 19th, Ken Wisnefski contributed an article to FOXBusiness.com in which he discussed mobile devices and their integral role in the Holiday shopping season this year. In the article, Ken states, “The market has remained strong throughout this year and is expected to skyrocket in the fourth quarter of this year with the debut […]
Will Google’s Impending FTC Fine Impact the Search Engine’s Future?
In early 2012, the Wall Street Journal reported that Google was exploiting little-known functionality within Apple’s Safari browser which allowed the search engine to install cookies even with Safari’s privacy settings set to disallow them. Google was quick to respond to the accusations with a company spokesman issuing the following statement to WSJ in response […]
Apple’s iOS is the New Battleground for the War of Mapping Software
Since Apple first announced plans to develop its own proprietary mapping application earlier this year, Google Maps supporters were skeptical of Apple’s ability to design a more accurate and effective global mapping solution. Following the release of the iOS 6 mobile operating system in September, many Apple users expressed frustration with the new Maps application. […]
Nov. 14th: Kenneth Wisnefski Discusses Obama’s Social Strategy
Yesterday, the American Marketing Association released their monthly E-Newsletter and in this month’s edition, Ken offered his thoughts on the 2012 campaign and how social media helped lead Obama to victory. Ken states: “The President [had] a stronger social media influence rating online, and was able to connect and engage with his audience more so […]
Nov. 13th: What the President Can Learn From Business Executives
WebiMax Founder & CEO Kenneth Wisnefski discussed the Budget Control Act of 2011, the “fiscal cliff” and the potential consequences of the U.S. budget crisis with FOX Business yesterday. In the interview, Ken states: “Businesses are on the front lines, they see things and can explain how they impact their business’ balance sheets, hiring and […]
Nov. 11th: Kenneth Wisnefski Speaks with The Philadelphia Inquirer
Earlier today, Ken spoke with the Philadelphia Inquirer’s John Timpane about the Presidential Election and the impact social networks such as Twitter made on Election Day. Ken said, “(Obama) directly engaged with his follower base in aggressively connecting with them during Election Day” and believes this high level of engagement may have led to his […]
Nov. 8th: Ken Wisnefski Discusses the Role of Public Relations in the 2012 Presidential Election on PR News
WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts. In the article, Ken states: “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary […]
Is Obama’s Social Media Following Responsible for his ‘Four More Years’?
The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls? As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s. Additionally, the Commander-in-Chief boosted his […]
Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inquirer
WebiMax Founder & CEO, Kenneth Wisnefski discusses the importance of social networks such as Facebook and Twitter in this year’s election and how social media has impacted the campaign. According to Ken, “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media.” For the full […]
Nov. 6th: Kenneth Wisnefski Discusses Obama’s Last-Minute Twitter Surge with The Daily Beast
Ken Wisnefski discusses Obama’s last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign. In the article, the author notes: “According to Wisnefski, real-time updates on Twitter can—and will—influence voters before they go to the polls.” To read the full story, visit The Daily Beast.
Nov. 5th: Ken Offers His Social Media Insights to Politico
”There is a spike because this happens once every 4 years,” said Wisnefski. “Social Media continues to be a trending phenomenon therefore constantly requiring expert insight and commentary. Election night I expect to be higher because it is completely an analysis and game of prediction and estimation.” See the full story on Politico.