Author Archives: Kenneth Wisnefski

Ken Wisnefski on Facebook’s Mobile Ad Prowess – Mobile Marketer

Ken Wisnefski talks to Mobile Marketer’s Michael Barris about Facebook’s mobile dominance and 3rd quarter earnings. “The major item to consider is that advertisers are moving a lot of budget towards Facebook,” said Ken Wisnefski, CEO, Webimax. “This budget is coming from places like Google spends which will hurt Google while fueling the growth of […]

Let Apple’s U2 stunt be a lesson to those that want to give away free music.

As part of the promotion for the latest iteration of the Iphone, Apple inadvertently ticked off a lot of customers -presuming that they’d like a copy of the new U2 album and thereby uploading it onto their devices. In doing so, Apple basically said, “whether you like U2 or not, you like U2.” This deal […]

Ken’s Interview in The Social Media Monthly Magazine on Snapchat

  Ken lent his insights to Social Media Monthly Magazine on the ephemeral messaging app Snapchat’s efforts to monetize their platform with advertising. “Ask MySpace what ads will do to your platform,” said Wisnefski.  “At the end of the day, trendy platforms like SnapChat start to lose their cool once more focused advertising begins to […]

Ken talks to the Washington Post about frequent-flier programs favoring airlines over fliers

Ken Wisnefski spoke with the Washington Post’s Christopher Elliott on what’s behind customer loyalty programs. The DOT inspector general audit resonates with frequent fliers like Ken Wisnefski, the founder of a Web marketing firm in Camden, N.J. As a professional marketer, he’s seen any number of loyalty programs up close. But he says that nothing […]

3 Effective Ways to Use Snapchat for Your Business

“Snapchat can be an effective marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company WebiMax. Businesses can promote specific products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added. Because of this, however, Snapchat isn’t worth your time […]

Netflix Original Series Ratings Are A Mystery As Adam Sandler Joins TV’s New Dark Ages

Ken Wisnefski was quoted in the International business times on why Netflix may not share their information on their ratings: Exactly how many of those subscribers watch, say, “House of Cards” is a matter of pure speculation, and analysts say that could be for one of two reasons: Either ratings for Netflix shows are terrible, […]

’Ello, Facebook! Sincerely, Your New Ad-Free Competitor

Ironically, the lack of marketing surrounding Ello may be one of the reasons the social network won’t fly, says Ken Wisnefski , CEO of Mount Laurel, N.J.-based Web marketing services provider WebiMax. “People looking to share content in Ello will have to troll Facebook to find it, go back to Ello and share it,” he says on […]

Ken Wisnefski Discusses the Ad-Free Social Network Ello with Ian Sherr of CNET

Could Ello unseat Facebook? That seems unlikely, said Kenneth Wisnefski, head of WebiMax, an advertising technology firm. But it taps into an undercurrent of dissatisfaction among some of its users. For them, Facebook “lost some of its cool factor,” he said, though it is still ingrained in the daily lives of 829 million people.   […]

5 Tips for Designing Your Website to Serve Every Customer Individually

Adjust content based on certain times. Changing the content on a website based on the time of day, week or even season can increase conversions as well. Consider replacing a phone number available to website visitors during business hours with a contact form when the business is closed. This will avoid missing out on potential customers […]

Ken Wisnefski with host George Young on NFL’s tarnished reputation

  Listen to Ken’s interview on CBS Sports Radio with host George Young on the NFL’s recent mishandling of a slew of transgressions by its players and what that means for the organization’s reputation. http://youtu.be/JECEv_wB4cY?list=UU20R_dWlwJkn6UElUG0XUMQ

Alibaba makes IPO history, opens new e-commerce chapter

Ken Wisnefski spoke to China Daily reporter Zhang Yuwei about the impact e-commerce giant Alibaba’s growth into American markets could have on American companies. “Initially, it won’t have much impact, but over time, if it can provide products at lower cost points or a new and innovative way to engage buyers, Amazon and eBay would […]

Alibaba IPO takes investors on magic carpet ride

Ken Wisnefski was interviewed in The Green Sheet business site on Alibaba’s U.S. Prospects Ken Wisnefski, Chief Executive Officer at digital marketing agency WebiMax, said, “Their margins are already high. They are amazing. But is there much more opportunity for upside from them? They are not going to be able to control that type of […]