Author Archives: Kenneth Wisnefski

Big Brother a.k.a. Big Data has his eye on your health. The twist? …You’re Him

The internet of things is generating a ridiculous amount of data on people brave enough to use it. There is data on everything from what temperature someone likes to keep their house in the month of December to what’s in their fridge the night before the big game. Some would say all this data is […]

The Rise of Tinder – IAC’s Investment Strategy is Sound

To some people, dare I say most, the idea of dating has always been awkward. Whether we’re asking someone whom we just met to join us for a meal or going out with a total stranger on a blind date, sitting there in constant judgment of each other can be unnerving to say the least […]

Twitter’s Buy button unlikely to be a big revenue driver

“Twitter needs to find more ways to monetize the visitors that are using its site,” said Ken Wisnefski, founder and CEO of Internet-marketer WebiMax. “But truthfully, I don’t think Twitter is a vehicle that’s going to see huge value from an ecommerce function. I don’t think people view it as that type of platform. “I […]

Mount Laurel business moving to Camden following $12M in tax credits

According to Webimax founder and CEO Ken Wisnefski, who was named South Jersey Entrepreneur of the Year by Philadelphia Business Journal this past summer, the business will be seeking to add another 100 employees at its new office at the Ferry Terminal Building over the next year. “Initially, yeah, there was some concern from our […]

Twitter rolling out ‘buy’ button; impulse shoppers beware

To e-commerce expert, Ken Wisnefski, the gradual addition of the buy button seems desperate. “While this new feature is intriguing, it’s not likely to make a huge impact on the revenue of Twitter,” Wisnefski said in a recent report. “The nature of Twitter is quick, fast information, not e-commerce,” he said. READ THE FULL STORY […]

For Yahoo, Alibaba IPO means a shot at the top again

Net marketing expert Ken Wisnefski suggests treading carefully because he expects Yahoo will remain revenue-challenged in its core business. “I feel that the purchase of Yahoo at this point wouldn’t be prudent,” says Wisnefski, who founded digital marketing WebiMax. “I don’t feel strongly that Yahoo has true staying beyond this immediate bump.”   READ THE FULL […]

Las Vegas Rises As Better Bet Over Atlantic City

Ken Wisnefski was interviewed by Natalie Rodriguez for Law 360 regarding the Atlantic City casino closures.  Read his quotes below: “The marketing hasn’t evolved with the landscape. … [Casino companies and state officials have] never really gone to a great degree to position it as a destination, they really just focused on the gaming,” said […]

WebiMax CEO Ken Wisnefski on Reputation Management & Athletes – 104.1 KFRU

Pro-footballer for the Cleveland Browns, Johnny Manziel,  made an obscene gesture on the field towards the opposing team, prompting some outrage.  In this clip, Ken Wisnefski talks about the incident as well as overall reputation management for athletes with CBS Sports radio host George Young on KFRU’s program The Closers.

How Long Will The Johnny Manziel Finger Incident Linger?

Ken Wisnefski discusses sports reputation management and the Johnny Manziel “gesture” incident. Ken Wisnefski, the founder and CEO of internet marketer WebiMax, doesn’t think the nationally televised incident will linger long. “I think the chances of him doing something else are pretty high whether he’s seen partying or whatever,” Wisnefski said, hardly a ringing endorsement […]

Reputation vs. Reality: Athletes, image and the importance of brand management

JGS: How has social media either helped or hurt athletes’ reputation? Wisnefski: “Alot more athletes have been hurt by it than helped by it because a lot of times the athletes are not thinking about building a brand and don’t really view themselves as a brand. In time their actions are caught and it sometimes paints […]

Newspapers Could Lead Next Wave of Media Consolidation

In the meantime, some industry observers hope that newspaper companies will use their independence to focus more of their time and cash on growing revenues organically through better digital advertising offerings. That is certainly what Ken Wisnefski, CEO of the Internet marketing company WebiMax, has been pushing for as he has worked with various local […]

Gannett (GCI) Spinoff: Death Knell For Print Newspapers Or Sensible Separation?

“This is another death knell for newspapers,” Ken Wisnefski, founder of the Internet marketing firm WebiMax, told International Business Times. “The drop in newspaper print editions has obviously been well-documented, but I think this move — when you’re talking about a publication like USA Today — it really shows the focus, and the need to build […]

What Sprint’s New Wireless Plan Says About the Future of Mobile

“Phones have migrated largely away from ‘talking’ at this point and are much more utilized for apps, searching and making purchases,” said Ken Wisnefski, founder and CEO of online marketing agency WebiMax. “Talking is secondary. Who talks on a phone anymore?”   CLICK HERE TO READ THE FULL ARTICLE

BlackBerry Launches Cybersnooping Counterattack

“If Blackberry can create capable devices that people want, this serious effort to reassure folks that someone is looking out for their mobile security could generate huge value and win them back a sizable share of the market,” Wisnefski, the CEO of Mount Laurel, N.J.-based Internet marketing firm WebiMax, wrote in an emailed statement. CLICK […]