Ken Wisnefski composed an article regarding Facebook’s initiative to host news stories from reputable news organizations the New York Times and National Geographic on its platform. Here is an excerpt: It does seem to raise the question; does a partnership between a well-known news organization and Facebook put Facebook, by any measure, in charge of […]
Category Archives: Press
Is Facebook Failing to Serve Digital Marketers and Leaving Millions on the Table?
Ken Wisnefski penned an article for Jim Cramer’s theStreet.com, here’s an excerpt: With more digital ad budgets shifting away from Google and into Facebook’s ad platform, is it possible that Facebook simply can’t meet the demand placed on it by its advertisers? It certainly appears that way, at least to us in this agency. Companies […]
Ken Wisnefski talks email marketing with Linda Prophal from Strategic Communications
Some advice from the pros: Spend Time on the Subject Line The trick to getting people to read your email is to first get them to open it, says Ken Wisnefski, CEO of WebiMax, an Internet marketing firm headquartered in Camden, New Jersey. Think of your own email habits. Do you, […]
Ken Wisnefski in the Birch Blog on New Technologies for small business
“It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns,” said Internet marketer Ken Wisnefski. However, social media has allowed for this technology to become inexpensive. Click here to Read the Full Article
Ken in Mobile Marketer discusses Twitter’s direct response strategy
“Marketers are efficient on Google’s ad platforms and are looking to shift spending to other options,” said Ken Wisnefski, founder-CEO of WebiMax. “First up is obviously Facebook, but marketers are also looking at search engines Yahoo and Bing now. Pinterest, Instagram, and Snap Chat are all vying for those ad dollars as well,” he said. […]
Ken in NFIB on the Hyper-Local Movement
“People used to predict the end of brick and mortar because shopping online was so much more convenient with more choices—no searching through a huge store looking for a small item, no carrying items around a store, no traffic and no checkout lines,” he says. “But that prediction supposes that people really hate leaving the […]
Ken Wisnefski in Mobile Marketer on the Apple Watch
The wearable tech market has been difficult to read with consumer sentiment being somewhat nebulous, yet Apple’s watch managed to dominate the company’s news in the quarter. “So far there doesn’t seem to be a definitive product in the wearable tech space,” said Ken Wisnefski, founder-CEO of Webimax. “If Apple can bridge the gap between […]
Ken Wisnefski in Mobile Marketer on Google’s new wireless service – Fi
At a $20 price point, it could be hard for many consumers to justify subscribing to anything else. “It is a remarkable offering with access to two major networks, availability in 120 plus countries, and the ability to control what you spend on data,” said Ken Wisnefski, founder/CEO of Webimax. “It seems to compete with […]
Ken Wisnefski in Mobile Marketer on Facebook’s Q1 Earnings
Despite multiple product launches, Facebook’s challenge remains making sure marketers are educated on how to get the best results from the platform. “Offerings like the ad relevance scores that Facebook implemented back in February are essentially Facebook doing everything it can to present value to advertisers, and judging by their steady growth in revenue it’s […]
Ken in Mobile Marketer discusses Chevrolet’s viral April Fool’s Day Campaign on You Tube
The program’s success underscored how YouTube has become a viable platform to promote messaging, because its videos are shared frequently and users can go back and view them at their convenience, said Ken Wisnefski, founder-CEO of WebiMax. Click Here To Read the Full Article
Ken Wisnefski in the Cision Blog discusses Facebook’s push to host news stories
According to social media expert Ken Wisnefski, traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility. “The worry for publishers is that Facebook has the power to decide what shows […]
Ken Wisnefski offers a marketing tip in Fit Small Business
The sudden rise in use of mobile technology and the innovation in that technology is opening up new opportunities for small businesses to increase their foot traffic and sales. Next time you’re in a public space look around and you will see a lot of people on their mobile devices, and chances are […]
Ken Wisnefski lends his 2015 SEO insights to the Leftmark blog
“Something ecommerce companies can no longer afford put off is making sure their web-site is ‘Mobile-Friendly.’ Google announced at the end of February 2015, that beginning on April 21st , 2015, sites that do not adhere to Google’s Mobile-Friendly criteria will see a lower rank, meaning if your site was only designed for desktop computers […]
Ken Wisnefski in Mobile Marketer on Facebook Broadening Messengers reach
“Everything Facebook is doing right now is significant because they are completely overshadowing Google as becoming the most vital aspect for advertisers and marketers,” said Ken Wisnefski, founder-CEO of WebiMax. “Facebook is becoming more and more of a true destination site,” he said. “You login to Facebook, you have your news, your shopping, […]
Ken Wisnefski quoted in Happi Magazine on Facebook hosting content from News Sites
“By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content,” he explained. “I doubt that true influencers will ignore other valuable information sources, however many casual Facebook users may not find it as necessary to venture off […]
Ken Wisnefski discusses how to choose a Reputation Management Service in Business News Daily
“The reality is, if you look at a reputation or crisis management plan, you need to have it customized to meet your needs and you need to understand the depth of your problems,” said Ken Wisnefski, founder and CEO of ORM provider WebiMax. “A lot of times, people think something’s a big deal when it’s really […]
Ken Wisnefski in Talking New Media discusses Facebook’s deal to host popular news site content
“Facebook has become a place to see and discover interesting things via our peers. However, those interesting things have always had to originate from somewhere outside of the Facebook environment” said Ken Wisnefski, CEO of the internet marketer, WebiMax. “By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need […]
Ken Wisnefski in CIO discusses why people unsubscribe to email lists
“If you neither email people with any new or interesting information nor any promotions of any real value, then what are you emailing them?” asks Ken Wisnefski, CEO, WebiMax, an Internet marketing company. “People are busy and they get a lot of email. If you want people to stay subscribed, and open your email, there […]
Ken Wisnefski Discusses Facebook’s purchase of e-commerce search engine The Find
“This is an interesting move because it clearly shows Facebook is becoming more interested in selling products via their platform,” said Ken Wisnefski, founder/CEO of WebiMax, Camden, NJ. “Which is a bit of a deviation from where they positioned themselves in the past. “The fact mobile purchasing is on such a growth curve, integrating features […]
Ken Wisnefski in Fierce Big Data discusses Lyfts growth into other markets
“Though Lyft’s 2.5 Billion valuation appears to pale in comparison to Uber’s $41 Billion, transportation network company supremacy is still anybody’s game,” said Ken Wisnefski, founder and CEO of leading internet marketer, WebiMax. “The mobile app transportation industry is still a fledgling industry–and while Uber is certainly the larger of the two companies operating in […]