Target’s new mobile app provides customers with in-store inventory information and store maps. Wisnefski says that combining this kind of app solution with mobile payment will allow people to avoid lines and could make the hassles of brick and mortar shopping experiences a thing of the past. “People will never give-up […]
Category Archives: Press
Ken talks same-day delivery for Brick and Mortar stores with NorthJersey.com
“The ability for brick-and-mortar stores and malls to be able to marry both the ability to peruse and buy things online, and the ability to have it delivered quickly from the local mall, is kind of where the stores have to go to be able to survive,” said e-commerce expert Ken Wisnewski, chief executive of […]
Ken Wisnefski in Bloomberg News on Alibaba’s 3rd quarter
“Mobile utilization is only going to increase — and people expect that experience to get even better over time,” Ken Wisnefski, founder of Internet marketer WebiMax, wrote in a report. “It is so important for businesses that want to be around in the next decade to start thinking in terms of mobile.” Click Here to […]
Ken Wisnefski in the Washington Post on Alibaba’s 3rd quarter earnings
Ken was quoted in the Washington Post in an article about Alibaba’s 3rd quarter earnings and the importance of mobile utilization for business going forward. Click here to Read the Full Story
Ken Wisnefski in Women’s Wear Daily on Alibaba Mobile Growth
Ken Wisnefski spoke to Women’s Wear Daily Financial Editor Arnold Karr on Ecommerce giant Alibaba’s 3rd Quarter. In Alibaba’s first earnings report, mobile Gross Merchandise Volume (GMV) as a percentage of total GMV, was 35.8% of their total GMV, and more than double what it was last September. Ken felt that Alibaba’s experience, both inside […]
Facebook Down on Slowed User Growth, Increased Costs
Ken Wisnefski talked to Fox Business reporter Katie Roof regarding the value of Facebook’s stock. “Facebook has become one of the absolute best stocks to purchase. It’s what Google was in its early days,” Ken Wisnefski, founder of Webimax.com,” said. Click Here to read the Full Article
Ken Wisnefski in CMS Wire on Facebook
“It really shows Facebook has become essentially the mobile platform and is the main place for marketers to look at for mobile ads,” he said. ” Facebook has really become an ad platform. It’s really being mentioned with Google in that way.” Click Here to Read the Full Article
Ken Wisnefski on Facebook’s Mobile Ad Prowess – Mobile Marketer
Ken Wisnefski talks to Mobile Marketer’s Michael Barris about Facebook’s mobile dominance and 3rd quarter earnings. “The major item to consider is that advertisers are moving a lot of budget towards Facebook,” said Ken Wisnefski, CEO, Webimax. “This budget is coming from places like Google spends which will hurt Google while fueling the growth of […]
Ken’s Interview in The Social Media Monthly Magazine on Snapchat
Ken lent his insights to Social Media Monthly Magazine on the ephemeral messaging app Snapchat’s efforts to monetize their platform with advertising. “Ask MySpace what ads will do to your platform,” said Wisnefski. “At the end of the day, trendy platforms like SnapChat start to lose their cool once more focused advertising begins to […]
Frequent-Flier Programs: Ready for Regulation?
Ken’s insights on frequent-flyer programs were shared in the Huffington Post. Click Here to See the Full Article
Ken talks to the Washington Post about frequent-flier programs favoring airlines over fliers
Ken Wisnefski spoke with the Washington Post’s Christopher Elliott on what’s behind customer loyalty programs. The DOT inspector general audit resonates with frequent fliers like Ken Wisnefski, the founder of a Web marketing firm in Camden, N.J. As a professional marketer, he’s seen any number of loyalty programs up close. But he says that nothing […]
Ken Wisnefski on CBS Sports Radio with Jody McDonald
In this clip, Ken Wisnefski discusses the importance of branding, the perils of social media and Derek Jeter’s latest media venture with CBS Radio host Jody McDonald.
Ken Wisnefski Talks Derek Jeter and Reputation Management for Athletes with Wisconsin radio host Jeff Falconio
Ken Wisnefski discusses reputation management for athletes and Derek Jeter’s media venture The Player’s Tribune with Wisonsin’s 620 WTMJ radio host Jeff Falconio.
The Great Ello Debate
In this clip from Alberta Lea radio in Minnesota, Ken Wisnefski discusses the new ad free social media network and its prospects at displacing already entrenched social media platforms.
Ken Wisnefski talks Derek Jeter with ESPN Radio
In this clip, Ken Wisnefski talks about Derek Jeter’s new media venture, The Players Tribune with ESPN Radio hosts Billy Elvis and Stiller.
Why People Won’t Leave Facebook and Go To Ello
In this article featured in The Social Media Daily Magazine, Ken Wisnefski lists some of the reasons why people will not leave Facebook to go to the ad free social network Ello. Click Here to Read the Full Article
3 Effective Ways to Use Snapchat for Your Business
“Snapchat can be an effective marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company WebiMax. Businesses can promote specific products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added. Because of this, however, Snapchat isn’t worth your time […]
Netflix Original Series Ratings Are A Mystery As Adam Sandler Joins TV’s New Dark Ages
Ken Wisnefski was quoted in the International business times on why Netflix may not share their information on their ratings: Exactly how many of those subscribers watch, say, “House of Cards” is a matter of pure speculation, and analysts say that could be for one of two reasons: Either ratings for Netflix shows are terrible, […]
’Ello, Facebook! Sincerely, Your New Ad-Free Competitor
Ironically, the lack of marketing surrounding Ello may be one of the reasons the social network won’t fly, says Ken Wisnefski , CEO of Mount Laurel, N.J.-based Web marketing services provider WebiMax. “People looking to share content in Ello will have to troll Facebook to find it, go back to Ello and share it,” he says on […]
Ken Wisnefski Discusses the Ad-Free Social Network Ello with Ian Sherr of CNET
Could Ello unseat Facebook? That seems unlikely, said Kenneth Wisnefski, head of WebiMax, an advertising technology firm. But it taps into an undercurrent of dissatisfaction among some of its users. For them, Facebook “lost some of its cool factor,” he said, though it is still ingrained in the daily lives of 829 million people. […]