Category Archives: Press

Holiday shopping will never be the same. This past Thanksgiving and Black Friday weekend, in-store sales were down 1.5%. However, as terrible as that initially sounds, it may be due to the fact that holiday shopping deals are going on for longer both before and after the Black Friday holiday online. More retailers are dubbing […]

#5 Engage with a younger audience.  Snapchat is without doubt a young persons game. It’s core demographic is 18-24 and almost certainly the majority of that is towards the younger side of that group. If your own demographic is similar then it will be a powerful marketing channel. It’s current, trendy and it’s where all the […]

Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it’s an issue that can be addressed through emerging digital channels such as social media. Consumers’ purchase paths are becoming increasingly complex, so it’s important to monitor social media impact on brands. Creating products that customers love is the core path […]

Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory. “Nike has found a way to control more of their inventory and possibly improve customer relations to a degree,” said Ken […]

AT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs. “Wherever the content goes, so do the customers, and it appears AT&T is taking the competition very seriously,” said Ken Wisnefski, founder […]

“As the ability to target the right consumer with the right ad improves on nearly every platform, providing data on consumers will be a key factor for advertisers deciding which platform to invest in,” said Ken Wisnefski, founder and CEO of WebiMax. “For advertisers, the ability to change strategies based on a measure of what […]

      Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country. “The rate of mobile adoption, increase in mobile payment options and more manufacturers and […]

Other analysts doubted that Brillo would eventually replace Android. “Putting the Internet into phones has led the march to mobile’s dominance in the way people connect to the internet at least in the U.S.,” said Ken Wisnefski, founder and CEO of WebiMax. “Android is the dominant OS in smartphones, and it would be a mistake […]

Ken Wisnefski commented on the findings on a study by the firm Velvet Integrated PR that analyzed 1 billion native ads. “Getting people to click on something that appears to be an ad is a very tall order when surrounded by compelling, interesting articles and stories with facts and figures,” said Ken Wisnefski, founder and […]

“A Web site that is mobile responsive and content are key for a lot of reasons, even if we’re talking about markets where social media apps are preferred,” said Ken Wisnefski, founder and CEO of WebiMax. “We have markets where people are going right to the source, so blog content is a huge factor, and that content […]

“News sites … have always been at the mercy of Facebook’s algorithms, and Facebook has no obligation to let us in on those,” says Ken Wisnefski, CEO of the digital marketing agency WebiMax. Facebook could provide more value to media publishers if it offers a guarantee that articles will reach desired demographics or certain amounts of […]

Verizon’s power-play for AOL is not for its properties as much as its online video capabilities. AOL is a video juggernaut ranked 3rd just behind Google and Facebook at serving up desktop content videos to unique viewers per month, and 4th behind some lesser known competitors at serving ads that reached 41.9% of the U.S. Population in March, all […]