Category Archives: Press

      Marketers for the new film Ex Machina, about a robot wanting to know what it’s like to be human, created a fake Tinder profile/bot after the film’s lead robot character and proceeded to first flirt then lure SXSW attendees to look at promotions for the film. “While this was a great ploy […]

Below is a translation of an article that appeared in America Latina Business Review: According to Ken: Tech start-up valuations can seem over-blown as of late, but in the case of companies like Lyft and Uber who are very clearly generating revenue from consumers and delivering something of value, these sky-high valuations are more than […]

            “The kind of inventory-related information that connects people to the products they are looking for before they leave the house is such an advantage to brick-and-mortar retail at this stage that Wal-Mart’s exit from the program should not be too alarming,” Ken Wisnefski, founder and CEO of the internet […]

    “I would specifically feel the impact will not be all that dramatic except down the line with the fact premium based services may change, which would alter how some marketers display their messages,” said Ken Wisnefski, founder/CEO of WebiMax, Mount Laurel, NJ. “I am still a bit unclear though of the range of […]

“Google has not only added mobile-friendly tags next to sites in the search results, but also hinted at penalizing a site’s Google rank for not being responsive [meaning the website automatically adjusts for people viewing on mobile devices],” says digital marketing expert Ken Wisnefski. “Google wants to remain the number-one search engine, so if more […]

      “Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ. “Yes, mobile utilization […]

    “Facebook’s ad relevancy gives people an easy to understand metric that will be an extremely helpful tool for small businesses that may not be as media savvy,” said Ken Wisnefski, CEO of WebiMax. “With a simple grade between 1-10, marketers can see if their ads are working better or worse with their target […]

Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant: People love free stuff, so giveaways are an extremely effective promotional marketing tool for building brand awareness, generating leads and building an engaged audience on social media. Marketers have been able to acquire valuable leads and prospects through creative and […]

“The real issue is that Trump demonstrated he still leads a very powerful brand as he accumulated more than 35,000 interactions on his Facebook profile.  That in and of itself was an accomplishment for Trump and his brand,” Kenneth Wisnefski, CEO at WebiMax. Click Here to Read the Full Article

“Maintain a transparent and simple ownership structure to avoid shareholder complications and arguments during a sale, said Ken Wisnefski, founder of internet marketing firm WebiMax…” Click Here to Read the Full Article  

      “This will help get further visibility of Twitter and in some ways, treat Twitter like a newswire type service that is generated by its users,” said Ken Wisnefski, founder/CEO of WebiMax. “I like this deal quite a bit. I think it’s a real coup for Twitter.” Click Here to Read the Full […]

      “A reclassification that would provide Internet as a public utility is a win for both consumers and marketers,” said Ken Wisnefski, CEO/founder of WebiMax. “The alternative of allowing Internet fast lanes really only serves to insure prices go up first on high bandwidth services like Netflix and subsequently the consumer. “But marketers […]

      Critical mass Google is number one for a reason – users typically find what they are looking for when they use it. “Google seems to have reached a critical mass with its core business of simple text searches, and now it’s all about continually innovating to retain that number one status there,” […]

      “As the CEO of digital marketing agency WebiMax, I see our clients shifting ad spending away from Google even to invest those dollars into Facebook,” said Ken Wisnefski, CEO/founder of digital-marketing firm WebiMax. “The reason is Google pricing for premium placement has become extremely costly and Facebook’s combination for highly focused targeting, […]

      “We’re seeing the use of geo-location—meaning pushing out ads to people within a given radius of a business,” says Ken Wisnefski, founder and CEO of internet marketer, WebiMax. “It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns. But social media makes […]

Looks Aren’t Enough Many people get smitten by a pretty face, but lasting love requires something deeper. “Visuals are a big part of attracting people to your content, but generic images won’t get you from like to love,” says digital marketing expert Ken Wisnefski. “You need to couple your content with a strong image that […]

      More and more companies have been focusing on how to use geo-location as a part of their social media strategy in order to increase their conversion rate. However, implementing such a strategy can seem difficult. “What it could mean mechanically is that if there is a product that you’ve searched for online […]